AS Degree in Business Administration Sports Management Option Course Descriptions

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See also:   Course Descriptions/Accounting   and   Course Descriptions/Business Administration

PE 116 Concepts of Fitness and Wellness (3 credits)

This course aids students in assessing their level of fitness for achieving their goals of overall fitness. It emphasizes maintaining total wellness and physical fitness in daily life, and promotes proper nutrition, stress management, and healthful lifestyle. Students will develop an exercise program to meet their individual needs.

PE 119 Care and Prevention of Athletic Injuries (3 credits)

This course provides the student with the skills to assess athletic injuries to all areas of the body. A review of functional anatomy is followed by discussions of the mechanisms of athletic injury, associated signs and symptoms, and the exercises and protocols for rehabilitation.

BU 106 Introduction to Sports Administration (3 credits)

This course will provide students with an overview of the sport industry. It will cover basic fundamental knowledge and skill sets of the sport manager as well as information on sport industry segments for potential job employment and career choices.
Pre-requisite BU 101

BU 204 Principles of Sports Marketing (3 credits)

This course covers a managerial approach to all the decision variables facing marketing managers in the sport industry. Strategic planning, marketing research, marketing strategies, and consumer behavior in different sport venues are emphasized. Case studies of Public Relations and especially Sponsorship Agreements are reviewed and discussed. Students will develop a Marketing Plan and a Sponsorship Proposal.
Pre-requisite BU 203

SC 103 Nutrition (4 credits)
This course introduces students to the biochemical basis of nutrient action. Topics include the structure, function and metabolism of the three primary nutrients—carbohydrates, lipids and proteins, as well as the interaction of various enzymes, vitamins and hormones on food metabolism. Physiology of nutrient deficiencies and study in methods of research in nutrition will also be included. Laboratory experiments include chemical analysis of major nutrients, measurement of kilocalories, metric units and percentages of nutrients.
3 hours lecture; 3 hours laboratory